A designer hotel featuring a luxurious Scandinavian-inspired style along with an equally welcoming atmosphere. Learn more about 11 Howard hotel in New York.


Infusing Scandinavian quality and design into the iconic Soho neighborhood of lower Manhattan, 11 Howard offers guests not just a visually striking experience, but also a commitment to social responsibility, consistently giving back to the community and enhancing its environment. This hotel redefines luxury—it's not only aesthetically pleasing but deeply rooted in the brand's values. As I explore this remarkable hotel, I uncover its stunning designs and gain insight into the true essence of conscious hospitality that defines its brand.

Upon arrival, guests are enveloped in soothing natural hues, vibrant floral arrangements, and striking artwork displayed throughout the reception area, lobby, and lounge. This ambiance offers a refreshing contrast to the lively, bustling streets just outside the hotel. The design features an artistic touch that varies in each area. The lobby presents a minimalist aesthetic, blending luxurious stone materials and textures with contemporary art installations hanging from the ceiling. Meanwhile, the lounge replaces solid stones with softer elements like wood, fabric, and upholstery, fostering a serene environment for guests seeking respite from the vibrant city life.

The blond restaurant and bar, featuring expansive arched windows that overlook Howard Street, marks the beginning of a vibrant color infusion. Focal points emerge from the vibrant artwork, floral arrangements, and even the upholstery of lounge seating, as illustrated above. These hues are not overwhelming but instead bring energy and character to a space intended for socializing and relaxation. The bar’s atmosphere shifts from the bright morning light to the warm glow of evening, tailoring the mood to fit the day's needs.

Offering eleven room choices, there’s a perfect size and shape for every guest. I must highlight the stunning Terrace suite, which boasts French doors leading to a private terrace with spectacular views of the New York skyline. This suite includes a separate bedroom with two bathrooms, a spacious living area, a fully equipped kitchen, and a dining room, making it a luxurious home away from home. Embracing Danish design, the rooms showcase quality craftsmanship and the allure of natural materials. Soft pink pastels adorn the crisp white bedsheets, fostering a sense of tranquility while harmonizing with the luxurious gold accents and deep blue drapes.

As previously noted, 11 Howard operates under the guiding principle of conscious hospitality. It’s wonderful to see a hotel that contributes to the neighborhood and its environment. Every element of the hotel—from its location to its amenities and services—has been carefully thought out to provide benefits beyond merely serving its guests. This signifies that 11 Howard extends its impact beyond the doors of its beautiful hotel, engaging with the community by supporting charitable organizations that assist locals and those in need.


 
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