Architectural Icons Unite for Louis Vuitton’s Beverly Hills Cultural Flagship
Louis Vuitton’s vision for its new Beverly Hills flagship isn’t merely a retail expansion — it’s an architectural statement, a cultural destination, and an urban landmark in the making. Slated to open in 2029, the maison’s forthcoming presence at the intersection of Rodeo Drive and Beverly Drive will fuse the poetic innovation of Frank Gehry with the spatial elegance of Peter Marino, reshaping the heart of the city through an unprecedented lifestyle and design experience.
An architectural model of the Louis Vuitton mega flagship planned for Beverly Hills, California | Source: Louis Vuitton
Gehry, the globally acclaimed architect behind sculptural masterpieces such as the Fondation Louis Vuitton in Paris and the Walt Disney Concert Hall in Los Angeles, brings his signature expressive architecture to this high-profile site. Early renderings reveal a bold, pleated façade made of torqued columns that shimmer with movement — a kinetic contrast to the manicured geometry of Beverly Hills. Crowned by a lush rooftop garden, the structure rises not only as a store but as a living, breathing piece of architecture, tying together organic forms and urban sophistication.
Peter Marino, Louis Vuitton’s long-standing interior collaborator, will orchestrate the spatial rhythm within. Known for his meticulous attention to detail and seamless integration of art, materials, and mood, Marino’s interiors consistently elevate luxury to an immersive experience. At 100,000 square feet spread across dual wings and connected by glass pedestrian bridges, the flagship unfolds as a series of curated moments — from intimate private salons to grand hospitality zones and cultural programming spaces.
This is not a typical retail concept. It is an ambitious hybrid, merging commerce, cuisine, culture, and community. The Rodeo Drive side will house a tri-level retail gallery — a showcase of Vuitton’s multifaceted collections, from leather goods and ready-to-wear to high watchmaking and travel objects. Atop this lies a rooftop garden — a nod to the California landscape and the maison’s recent embrace of verdant, hospitality-led design.
Meanwhile, the Beverly Drive entrance opens into a 55,000-square-foot hospitality and exhibition complex. Here, the architecture transcends its commercial function. With two levels dedicated to a permanent exhibition space — Vuitton’s first in the United States — and additional floors offering a café, restaurant, and open-air terrace, the space affirms the brand’s cultural trajectory. Echoing the Fondation Louis Vuitton’s success in Paris, this West Coast iteration seeks to blur boundaries between fashion, art, and architecture.
As the maison continues to broaden its lifestyle reach — now spanning over 20 hospitality ventures worldwide — the Beverly Hills flagship sets a new benchmark. It’s not just about showcasing products; it’s about orchestrating experiences within an architecturally significant environment. The spatial narrative, told through Gehry’s sculptural sensibilities and Marino’s refined material language, promises to deliver a flagship that is both icon and invitation — one that reflects the city’s glamour while pointing to the future of experiential luxury design.
When it opens in 2029, Louis Vuitton’s Beverly Hills flagship will be more than a shopping destination — it will be a modern temple to craftsmanship, culture, and architectural imagination.
